---
title: "New FTC Rules, Effective April 2025, Make Unsubscribing Easier Than Ever"
description: "Businesses will soon need to give customers more options to cancel subscriptions, thanks to recent revisions to the FTC’s Negative Option Rule."
url: "https://www.omegatechnicalsolutions.com/blog/new-ftc-rules-effective-april-2025-make-unsubscribing-easier-than-ever"
date: "2026-07-05T10:16:55+00:00"
language: "en-GB"
---
## Omega Technical Solutions Blog
Omega Technical Solutions has been serving the Haymarket area since 2007, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.
[ Categories ](https://www.omegatechnicalsolutions.com/blog/categories "Categories")
[ Tags ](https://www.omegatechnicalsolutions.com/blog/tags "Tags")
[ Categories: All Categories ](https://www.omegatechnicalsolutions.com/javascript:void(0); "Categories")
Search...Suggested keywords
[ x ](https://www.omegatechnicalsolutions.com/javascript:void(0);)
# New FTC Rules, Effective April 2025, Make Unsubscribing Easier Than Ever
[Omega Technical Solutions Blog](https://www.omegatechnicalsolutions.com/blog/categories/blog) [Miscellaneous](https://www.omegatechnicalsolutions.com/blog/categories/miscellaneous)
[Steven Holmes](https://www.omegatechnicalsolutions.com/blog/blogger/steven-holmes)
Wednesday, 13 November 2024
[  ](//www.omegatechnicalsolutions.com/images/easyblog_articles/1325/Subscribe_107365479_400.jpg "Subscribe_107365479_400")
Subscriptions are nothing new in the business world, but they can be tough to track and, more importantly, cancel. Now, a new ruling from the Federal Trade Commission makes it easier than ever to cancel a subscription. Today, we want to discuss how this impacts you, your business, and your users.
## The Concept of “Click to Cancel”
**The FTC has revised its Negative Option Rule to become the Rule Concerning Recurring Subscriptions and Other Negative Option Programs.**
What the heck does that mean? As explained in the [official Final Rule submission](https://www.ftc.gov/system/files/ftc_gov/pdf/p064202_negative_option_rule.pdf): “Negative option programs come in a variety of forms, but all share a central feature: each contain a term or condition that allows a seller to interpret a customer’s silence, or failure to take an affirmative action, as acceptance of an offer.”
Basically, the omission of a “no” can be interpreted as a “yes,” which we all know is not necessarily true in practice.
This ruling breaks down the different categories of negative option programs: prenotification, continuity, automatic renewals, and free trials. The rule previously only covered prenotification plans. While these examples are considered legitimate negative option marketing concepts, the commission goes on to detail how these practices harm consumers, be they individuals or businesses.
### It Will Be Easier to Cancel Subscriptions
With these rule adjustments, businesses need to make it easier for subscribers to opt out of their services or cancel a subscription.
For example, if a person signed up online or in person, they can cancel their subscription either online or in person. If a discussion with a live agent or chatbot wasn’t involved during the sign-up process, then the same won’t be needed during the cancellation process. If a user cancels over the phone, it cannot include fees, and showing up must strictly be optional (available, but not mandatory).
Charges should also have records regarding informed consent, which must be retained for at least three years. Businesses must disclose terms and conditions and the cancellation process every time the negative option pops up.
## Is Your Business In the Know?
And then there’s the looming fear of penalties for noncompliance.
For this rule, the FTC could charge your business $51,744 per customer, per violation. Before April 2025, ensure you’re aware of how to comply with these new FTC rules. COMPANYNAME can help you with these regulations and more, of course, so you’re not going into the situation blind!
To learn more about how we can help your business comply with technology and industry regulations, call us today at PHONENUMBER.
[ ](https://www.omegatechnicalsolutions.com/javascript:void(0);) [ ](https://www.omegatechnicalsolutions.com/javascript:void(0);) [ ](https://www.omegatechnicalsolutions.com/javascript:void(0);)
Tags:
[Users](https://www.omegatechnicalsolutions.com/blog/tags/users) [Best Practices](https://www.omegatechnicalsolutions.com/blog/tags/best-practices) [Current Events](https://www.omegatechnicalsolutions.com/blog/tags/current-events)
[ Your Business’ Mobile Data Needs Protection Too ](https://www.omegatechnicalsolutions.com/blog/your-business-mobile-data-needs-protection-too)
[ 5 Reasons Why Mobile Innovation Has Screeched to a... ](https://www.omegatechnicalsolutions.com/blog/5-reasons-why-mobile-innovation-has-screeched-to-a-halt)
About the author
[  ](https://www.omegatechnicalsolutions.com/blog/blogger/steven-holmes)
[Steven Holmes](https://www.omegatechnicalsolutions.com/blog/blogger/steven-holmes)
[ ](https://www.omegatechnicalsolutions.com/javascript:void(0); "Subscribe to updates from author") [ ](https://www.omegatechnicalsolutions.com/javascript:void(0);) [ ](https://www.omegatechnicalsolutions.com/blog/blogger/steven-holmes)
Mr. Holmes is responsible for the structure, strategy and execution of Omega Technical Solutions’ team. He also has an extensive background in designing, engineering, and securing Enterprise and Data Center networks.
Author's recent posts
[More posts from author](https://www.omegatechnicalsolutions.com/blog/blogger/steven-holmes)
[ Tuesday, 28 July 2026 Is Your Team Losing Hours to Slow Systems? ](https://www.omegatechnicalsolutions.com/newsletter-content/is-your-team-losing-hours-to-slow-systems)
[ Friday, 24 July 2026 Building a Productive and Protected IT Environment ](https://www.omegatechnicalsolutions.com/newsletter-content/building-a-productive-and-protected-it-environment)
[ Sunday, 19 July 2026 Ditch the Distractions: Effective Time Management for Modern Professionals ](https://www.omegatechnicalsolutions.com/newsletter-content/ditch-the-distractions-effective-time-management-for-modern-professionals)
Comment for this post has been locked by admin.
Comments
No comments made yet. Be the first to submit a comment
**** Already Registered? [Login Here](https://www.omegatechnicalsolutions.com/component/users/login?return=aHR0cHM6Ly93d3cub21lZ2F0ZWNobmljYWxzb2x1dGlvbnMuY29tL2Jsb2cvbmV3LWZ0Yy1ydWxlcy1lZmZlY3RpdmUtYXByaWwtMjAyNS1tYWtlLXVuc3Vic2NyaWJpbmctZWFzaWVyLXRoYW4tZXZlcg==&Itemid=101)
Sunday, 05 July 2026
Subscribe to the blog (Please fill in your email address to subscribe to updates from this post.)
**Captcha Image**
## Schema
```json
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.omegatechnicalsolutions.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog",
"item": "https://www.omegatechnicalsolutions.com/blog"
},
{
"@type": "ListItem",
"position": 3,
"name": "Steven Holmes",
"item": "https://www.omegatechnicalsolutions.com/blog/blogger/steven-holmes"
},
{
"@type": "ListItem",
"position": 4,
"name": "New FTC Rules, Effective April 2025, Make Unsubscribing Easier Than Ever",
"item": "https://www.omegatechnicalsolutions.com/blog/new-ftc-rules-effective-april-2025-make-unsubscribing-easier-than-ever"
}
]
}
```